Groupe Roullier

56 57 Extra-Financial Performance Report 2020 Groupe Roullier Extra-Financial Performance Report 2020 Groupe Roullier A GROUP WITH REAL COMMITMENT A GROUP WITH REAL COMMITMENT LOCAL PRESENCE AND SUPPORT HAVE UNDERPINNED OUR DEVELOPMENT THROUGHOUT OUR HISTORY. NOW WITH 60 YEARS OF EXPERIENCE AND A BUSINESS PRESENCE IN 131 COUNTRIES WORLDWIDE, WE ARE MORE THAN EVER CONVINCED THAT WE HAVE A SIGNIFICANT ROLE TO PLAY IN SHARING OUR KNOWLEDGE AND EXPERTISE WITH OTHER BUSINESSES IN OUR OPERATING REGIONS. But we also go beyond this advisory and training role to make a direct contribution to transformation by engaging with our stakeholders in worldwide initiatives, such as the United Nations Global Compact. Our 2020 signature of the Global Compact is a formal statement of our determination as a Group of companies to put the Sustainable Development Goals at the heart of our development strategy. To act on this commitment, we are extending and expanding our principle of value chain partnership, and all the stakeholders within that chain in their efforts to improve business practices. W e make our innovation expertise and field teams available to all our customers and partners to provide them with long-term support in dealing with rapid and disruptive change in our shared ecosystem. Helping to spread good practices that promote sustainable agriculture As part of providing our partners with the best- possible guidance on applying sustainable and efficient practices by sharing our expertise, we have implemented support systems that are specific to each situation and each partner. These can take a variety of different forms, from webinars to information sessions and dedicated apps for partners to self- assess their mineral usage. The webinar format proved particularly popular in 2020, not only as a result of the COVID-19 pandemic, but also because of its ability to boost accessibility and audience size. For example, TIMAB Magnesium launched a programme of webinars in September 2020, enabling its specialists to share their scientific expertise around the importance of magnesium for dairy cattle, and techniques for optimising the ration in Animal Nutrition. Similar initiatives have been implemented by TIMAC AGRO subsidiary companies around the world, which successfully adapted to constraints to offer fully digital formats to maintain continuity of customer support and assistance at normal levels. Our contribution to benefiting our operating regions alongside our customers #1 HELPING REGIONS AND CUSTOMERS CHANGE THE WAY THEY OPERATE Tailormade advice is central to TIMAC AGRO DNA The TIMAC AGRO marketing model is based on providing agri-performance advice and recommendations to meet the precise needs of sustainable agriculture. So supporting farmers has been our core strategy throughout our history. This strategy is delivered via a network of 2,750 field experts who reach out on a daily basis to meet farmers, analyse their soils, analyse the status of their crops and livestock and, most importantly, recommend the very best solutions for their needs. This tailormade recommendation helps farmers to embrace best practices and combine profitability with respect for the environment. Increasing our field presence to get even closer to customers Since working closely with our customers is a founding principle of everythingwe do, wework harder every year on expanding our sales teams to optimum service in all our operating locations worldwide. At Phosphea, this means ensuring that its sales force, supply chain and production plants are agile and consistently prepared to deliver the phosphate and calcium carbonate its customers need, when and where they need it. Its sales teams work closely with customers in more than 100 countries on 5 continents to deliver this level of service excellence. The same commitment applies in our Magnesia business line, which has located its storage facilities centrally in its international markets to guarantee availability and consistency of supply within strictly controlled lead times. At TIMAC AGRO, field presence is a cornerstone of the company’s marketing model. Its growth therefore naturally tends to come from intensifying its regional network and enabling all its 2,750 technical sales representatives to expand their knowledge and understanding of the local context as the basis for building closer relationships with farmers. Deeply rooted in our corporate culture, this principle of proactive customer relations puts us at the heart of the grassroots issues central to supporting the industry-wide transition to sustainable agriculture. TIMAC AGRO is a community of 6,204 men and women united by the same values. The combined energy and excellence of these 6,204 people give us a unique strength in serving those who work for the land and for life.“ Karina Kuzmak, Agrosupply General Manager 3,927 sales representatives worldwide, or 46% of the total number of employees